Yesterday, I posted some basic sales information concerning how the sales of IOG are divided up between the various departments. I'd like to continue that with showing a breakdown of two of those departments. CCG's and Accessories.
Let's go ahead and start with the CCG's.
Anyone who's known me for any length of time knows that CCG's are just something I'm not into. With a couple of rare exceptions (Vs system, WWE Raw Deal) I've never really gotten into CCG's. I've dabbled here and there, but i've never gotten into them to any great degree. The last time I actually was REALLY interested in Magic, the word Ante was still in the rulebook. My gaming interests have always leaned more towards RPG's, Mini's games and Board games, and it's really little surprise that my store would tend to reflect that.
I've actually avoided bringing in CCG's and (until now) have only dabbled occasionally in the CCG market. It certainly isn't because I have an active animosity towards them, it's just simple basic unfamiliarity with CCG's and their players. I don't speak their language, and I have difficulty relating to that gaming style. Therefore.. I've avoided it. With all that's happening in the gaming market, and what my predictions of what WILL be happening here in the local gaming market, i've decided I can no longer afford to have such a gaping hole in my product lines in the store. Some other retailers I've talked to are just shocked to learn that i've lasted 11 years without Magic. Also, there's been a local store that has pretty much been dedicated to Magic. When I opened up, it was Jesters Court (now gone), Beyond Gaming (now gone), Mana Werks (now gone). So it's not too hard to see that between having a local competitor that pretty much solely dedicated themselves to Magic, and the general churn I've seen in the store that DID hit Magic pretty hard, I've never been too excited to get into Magic.
Recently, with the new 2010 Core set, and the release of the Zendikar block, i've decided that we will now be doing Magic. I have no intention of turning the store into a Magic ONLY store or even a Magic dominated store, but we are now running regular tournaments, selling boxes, and soon will be selling singles. It's a big step, and I'm glad that I've chosen to do it.
You've heard the BASF ads. "We don't make a lot of the products you buy; we make a lot of the products you buy better!" That's pretty much describes my Accessories department. Things like Dice, Paint, Tools, Card Sleeves, Miniatures Cases all fall under that umbrella. Here's how accessories sales break down here at IOG.
Most of these categories should be pretty self explanatory. Gaming Aids, is mostly things like templates, tokens, counters and the such. Mapping is for things like battlemats, or GamingPaper or the awesome Paizo Flip Mats. The Modeling category is for things like basing materials, bases, and plasticard.
This is one of the categories in the store that's seen more and more growth over the past few years. Years ago, the idea of someone selling pre-sculpted bases was a novelty, and now there are several companies doing that (some better than others). Recently, Battlefoam, has just stormed into the market selling high quality and very configurable custom foams for miniatures. Up until they came in, Sabol Cases were considered the Cadillac of gaming cases. With the introduction of Battlefoam, they've slipped down to Honda Civic status. Gale Force 9 is perhaps one of the premiere example of this emerging market. They've made their entire business on making tokens, bases, templates for other people's games.
Now, there are a few places here where I want to do some improving. As we get more Magic being played, we'll sell more card sleeves, that goes without saying. One of the surprises to me was just how strong terrain REALLY is. For years, I've dismissed it, saying 'people generally play here in the store and just use our store terrain, so there really isn't too much of a market for selling it here in store.' As Lex Luthor so succinctly said in the recent superman movie. WROOOOONNGG!! It's clear that there IS a market for terrain, beyond what I was seeing (or letting myself see), and I would be remiss to ignore it longer.
That's enough for today. Tomorrow I'll continue with a breakdown of RPG sales. Which RPG line is the best seller here in the store? The answer might surprise you.